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0207 183 5088
HomePrivacy Policy

Privacy Policy

Soft Paws is committed to protecting your best interests and personal information. To earn your trust and confidence, we strictly adhere to the Privacy Policy, Principles and Statement outlined below. We know you are cautious about how information is used and shared, and we appreciate your trust that we will do so respectfully and sensibly. By visiting our website, you are accepting the practices described in this notice.

If you have specific questions that are not answered by the material that we disclose here we will address your concerns by clicking on the following email address: Email:

This policy may be revised over time as new features are added to the website. Please check this site for information about revisions to our privacy policy.

What we do with information collected

Soft Paws is the sole owner of the information collected at our Web sites. We do not sell or rent information to third parties or partners. The information collected at our site is used exclusively to determine the most appropriate information to send to those who request it.

Soft Paws will protect your personal information by using appropriate security safeguards. We restrict access to information to persons who need to know the information to provide products or services to you.

We obtain personal information about you in order to service your needs and enhance our services. Such information is collected using Contact Us, Newsletter, data from either a Soft Paws cookie or a cookie from a Soft ClPaws service provider, or other communications that you send or provide to us. These mechanisms allow you to ask specific questions of Soft Paws or offer feedback, comments or suggestions about the product described therein. The information submitted enables Soft Paws to respond to your inquiries, as appropriate, and obtain a measure of users' needs, interests and ideas for future Web site development and product interest. Soft Paws limits the collection of personal information to that which is necessary for the purposes of providing the products you have requested and conducting our business efficiently.

Personal information is retained and disclosed as necessary to serve our customers and otherwise only in accordance with applicable law. Personal information about our Web site visitors is not used or disclosed to any third parties except:

· As required in rendering the services that you have requested.

· As may be appropriate to protect against fraud or illegal activity, for the safety of customers.

· If you elect to disclose, or specifically direct us to disclose for you, personal information to a third party (as in the case where you request a product or service from a third party after receiving information or a link from Soft Paws).

Soft Paws may also gather anonymous information, which may be used by Soft Paws or shared with third parties. This information does not personally identify you but may be helpful for improving the services we offer. Generally this information is collected through "traffic data" and may entail the use of "cookies", "IP addresses", or other numeric codes used to identify a computer.

Soft Claws uses email and direct mail as a way of keeping you up-to-date about our product and service innovations and offers that may be of interest to our customers (e.g., new features, products or other information). These communications may also offer special incentives that we hope will prompt you to try something new at Soft Paws.

We will strive to keep personal information as accurate, complete, and up-to-date as is necessary for its intended purpose.

All e-mail sent by Soft Paws will contain clear and concise instructions (such as clicking on the link at the bottom of an e-mail) for how to opt-out of receiving future communications. Upon request, we provide site visitors with access to all information that we maintain about them. Visitors have the ability to correct their contact information or update their profiles by sending an e-mail to, sending your updates via postal mail (see Contact Us page), or calling us at 0845 224 0526.

A Special Note About Children

Children are not eligible to use Soft Paws, and we ask that minors not submit any personal information to us. If you are a minor, you should use this service in conjunction with a parent or guardian.

Contacting Us 
Soft Claws
193 Lower Road
Surrey Quays
+44 (0)207 183 5088 or +44 (0)7956 222245

General Enquiry Email:
Trade & Marketing: